Email Marketing Agency
The list you already own, doing more work
Most companies we meet have a mailing list that hasn't had the attention and nurturing it deserves. A newsletter is sent intermittently, but is it aligned with the overall marketing and digital strategy? And does it have a purpose with a clear call to action? Meanwhile it's a valuable audience they own outright, with no algorithm in the middle and no cost per click, and it can be used to drive leads and grow the audience. Email can be the cheapest component of the digital strategy but it can be the most neglected.
Your mailing list should be feeding your campaigns, not sitting beside them
We came to email from the campaign side, and the same pattern kept turning up: paid social building an audience over here, a mailing list sitting over there, not as integrated as they should be. Align them and both extract greater value and an improved ROI. Your list becomes a source audience for lookalikes to grow the list, and your ads stop paying to reach people who already open your emails.
- List segments used to build (and exclude) paid audiences
- Email capture designed into the site rather than added as a pop-up afterwards
- Workflows to nurture the list at different stages of the sales funnel
- CRM records enriched so engagement is tracked across email and website
- Reporting on what email contributed, not just what it opened
The automated emails earn more than the newsletters
Welcome sequences, abandoned baskets, re-engagement, post-purchase, lead nurture: the emails that send themselves are the ones that pay. They're also the ones not everyone gets round to building, because a newsletter has a deadline and a flow doesn't. So we build the flows first and worry about the calendar second.
- Welcome and onboarding sequences
- Abandoned basket and browse recovery for e-commerce
- Lead nurture mapped to your actual sales stages
- Win-back before a contact goes cold
- Deliverability and list hygiene, so the good work lands
We recommend Klaviyo, and we'll tell you when it isn't the answer
For e-commerce, Klaviyo is usually where we point people: the segmentation, flow logic and revenue attribution are better than the alternatives, and it's one of our CRM partnerships. For B2B, HubSpot often makes more sense, because the email belongs next to the pipeline. If you're already on something else and it's working, we'll say so rather than sell you a migration you don't need.
What you get
Why bring an agency in for email
- We work across social, site and CRM, so email never gets planned in isolation
- Klaviyo and HubSpot are established CRM partnerships and aligned with our industry specialisations, not just tools we've had a go with
- Flows first: the work that adds value to your infrastructure and keeps paying after the invoice
- We report on the sales cycle and revenue rather than open rates
Questions we get asked
We already send emails. What would you change?
Usually the balance. Most lists we inherit are typically newsletter focused with limited automation, which means the revenue depends on someone finding time each month.
Do we have to move to Klaviyo?
No. It's our recommendation for e-commerce and often in partnership with Shopify, but if HubSpot or your current platform fits better, we'll say so.
Our list is old. Is it worth anything?
Often more than people expect, though it usually needs cleaning first: sending to a decayed list can damage deliverability for the healthy part of it.
How quickly does this show up in revenue?
Flows start earning as soon as they're live, because they trigger on behaviour that's already happening. Campaign work takes longer to read.
Do you write the copy and build the templates?
Yes, both. The copy and the template are usually one decision rather than two, and our designers sit with the campaign team rather than in a separate queue.
When did your mailing list last earn its keep?
If the honest answer is "a while ago", there's usually revenue or leads sitting there.
We'll take a look and tell you what's there.