E-commerce Digital Marketing Agency
Paid, email and content pulling in the same direction
Most e-commerce marketing runs in separate boxes: someone on paid social, someone else creating the content or sending the emails, a site neither of them can change. The money leaks between the boxes. We run them as one funnel, which in practice means the ads are focused on new customers and retargeting, and the email starts doing the work it's actually capable of: nurturing, and targeted offers.
Your ads and your email should know about each other
The single most common thing we fix in e-commerce is spend overlap. Paid social may be buying reach among people who are already on the mailing list and already buying; email is going out to everyone regardless of what they did last week. Connect the two and both get cheaper: exclude your best customers from prospecting, retarget the ones who browsed and didn't buy, and let the flows handle the people email can reach for free.
- Customer segments used to exclude as well as target
- Retargeting driven by real site behaviour
- Growing the mailing list for nurturing
- Email flows picking up where paid should stop
- Reporting that shows blended cost of acquisition, not channel vanity
Performance is mostly a creative problem
Once the targeting is sensible, the thing that moves the numbers is how many decent ideas you can put in front of people and how quickly you can drop the ones that don't work. That needs volume of quality content, and that needs a system: templates, a shoot that produces forty assets rather than four, and a testing cycle somebody actually runs.
- Creative produced in volume, from one shoot where possible
- A testing cycle with rules for assessing ad performance
- Design templates your team can populate
- Channel-accredited ad managers working the algorithms daily
We work in the stack most of you are already on
We've built e-commerce businesses on Shopify and Klaviyo is one of our CRM partnerships, which between them cover most DTC setups we meet. That matters more than it sounds: knowing the platform means the tracking is right, the flows use the data the store is already collecting. If you're on something else and it's working, we'll leave it alone.
What you get
Why DTC brands work with us
- E-commerce is one of our three core verticals
- Paid, email and site run by one team, so the spend stops overlapping
- Shopify builds and a Klaviyo CRM partnership, so we know the stack
- Our value is in bespoke audiences and managing ad spend to a better return
Questions we get asked
We're already running paid social. What would change?
Usually who you're paying to reach. Most accounts we inherit are spending a meaningful share of budget on existing customers who were going to buy anyway. Paid ads are our specialisation, and our ads managers work with the algorithms every day. Tell us more about the business and your digital infrastructure and we'll create a strategy and a target ROI.
Do you work on Shopify?
Yes, we've built and marketed e-commerce businesses on Shopify, and Klaviyo is one of our CRM partnerships.
What's a realistic ad spend to start with?
A testing budget of up to £1,000 is enough to get a read. We always run a period of testing first so we can give you an anticipated ROI before anyone commits to more.
Do you build the site as well?
We do. See Web Design. For e-commerce it's often worth fixing the tracking and the capture before touching the design.
How quickly should we expect to see something?
We always undertake a period of testing to give you an anticipated ROI, so you have a realistic number to plan against rather than a promise.
Paying to reach people who already buy from you?
It's one of the most common issues in e-commerce and the easiest to close.
Show us the account and the flows and we'll tell you what's overlapping. We can help extract more sales from existing customers, nurture the list you already have, and build a bigger sales funnel.