We started as a social media marketing agency, and clients kept asking us to take on the next thing: the website, the email list, the CRM. So we did. Now we plan social, content, search and CRM as one system: horizontally by objective, vertically by your sales process. Most agencies optimise a single component. We align the entire infrastructure and customer journey.
We have never heard it described this way, so we decided to draw it.
Horizontal alignment asks whether every activity is pointed at the same commercial objective, or whether social, email and the website are quietly optimising for three different things. Vertical alignment asks whether a person's journey survives each handover: ad to landing page, form to CRM, CRM to a salesperson who actually follows it up.
In practice it starts with audience creation and targeting, then structured testing before anything is scaled, then monetisation. Each objective carries its own ROI, so you can see which spend is earning and which is just busy.
Buy any of them on their own, and plenty of clients do. The leverage is in the overlap and optimisation.
Senior thinking that starts with the objective, not a content calendar.
S/02 Paid SocialBespoke audiences and channel-accredited managers working the algorithms daily.
S/03 Organic SocialConsistency and community, delivering best practice and built to be sustainable.
S/04 SEO & AEORank on Google. Get cited in the AI answers above it.
S/05 Web DesignBespoke builds that capture the data your CRM and email marketing can leverage.
S/06 HubSpotGold Tier Partner. Setup, audit and clean-up of the one you have.
S/07 Email MarketingFlows before campaigns. Effective segmentation of the list you already have.
S/08 Pipeline Forensics S/09 Content & Graphic DesignDistribution planned before production, by designers who sit with the campaign team.
S/10 VideographyOne shoot, scripted and planned to produce a quarter of content.
Sector knowledge does not make the advertising smarter. It accelerates delivery.
The flagship. Regulated, complex. We understand the products, audiences and use cases.
Media & BroadcastPodcast studios, broadcasters, publishers and talent. Launch schedules, not quarterly brand plans.
E-commerceDTC and online retail. Shopify and Klaviyo, and a funnel that loops rather than ending.
Technology & SaaSLong cycles, technical buyers, and a buying committee that reads three different pages.
Sectors where we know the audiences, regulators, cycles and channels.
HubSpot Tier. Solutions Partner, not just a user.
Blended return on ad spend across new and returning customers, for our e-commerce clients.
What it costs us to put a traffic campaign in front of a high-quality capital markets audience.
I know that without you by my side I would not have had so much success so soon.
Our following on Twitter and Facebook has quadrupled to 90k and we are now monetising across multiple channels.
HubSpotGold Tier Solutions Partner 
SquarespaceCircle Gold Partner 2025 For every new client we work with, we plant a tree. There is a forest now.
The reason to use an agency this size is that the people who built it are the people you speak to. That stops being true above about thirty staff.
Started hellosocialclub as a social media agency and grew it into a digital one, because clients kept asking for the next thing.
Fifteen years across social media and communications, from start-ups to international businesses, and a Facebook-accredited Ads Manager. She has advised the government on keeping children safe online.
Thirty-five years in the capital markets. Deep practitioner knowledge of all asset classes, instruments and users across the value chain, straddling derivatives and securities, listed and OTC, and the end-to-end trade lifecycle.
Which is why financial services copy leaves here understood and delivered to the target audience.
That is usually the more useful conversation, and it is the one we would rather start with than a service list.