Case Studies
The brief, what we did, and what it moved
Three pieces of work, written up the way we would want to read them: what the client was trying to achieve, what we changed, and what happened to the number that mattered.
Our clients' commercial detail belongs to them, so these are published by sector rather than by name. The figures are real.
Numbers, or it didn't happen
A case study without a figure in it is a testimonial with extra steps. We'd rather publish three with real numbers than a dozen that describe activity. If a client can't share the commercial detail, we'll write it up as an anonymised sector example rather than pad it with adjectives.
Every channel, and the websites behind them
The brief. A media business operating partly in a regulated space, with an audience spread across every major platform and a managing director whose own profile mattered as much as the company's.
What we did. We took on the whole of their social output and ran it day to day across Facebook, X and YouTube, with paid campaigns layered on top. We also built what sat behind it: several websites across Squarespace and HubSpot, a legal advice site, a merchandise store, and a campaigning crowdfunder. Because the managing director is a high-profile individual, we managed the personal and the professional profiles alongside each other throughout.
What it moved.
- 100,000 followers on Facebook
- 135,000 on X
- 150,000 on YouTube
- Over £500,000 raised through the crowdfunder in under three years
Three years on the channels of a global derivatives exchange
The brief. Reach an institutional audience and get them engaging with, and participating in, the exchange's products. A regulated environment, where who sees a post matters as much as what it says.
What we did. We have run the institutional social channels for three years and still do. We draft every post and run every ad campaign, with coverage around the clock and a mix of content judged for each slot. Audiences were built bespoke for individual product development initiatives and calibrated by interest, role and geography, with the regulatory exclusions this sector requires applied throughout.
What it moved.
- LinkedIn audience grown from 3,000 to 19,000
- Three years of continuous delivery, still running
The traffic was fine. The website was losing it.
The brief. Run paid campaigns into the retail calendar: the two months leading up to Easter, taking in Valentine's Day and Mother's Day, and the six weeks before Christmas.
What we did. The targeting worked and the traffic arrived, but a legacy WordPress site was not converting it. So we designed and built a new store on Shopify, migrated the mailing list from Mailchimp to Klaviyo, and grew that list so it could be used for retargeting. Organic now runs alongside the targeted paid campaigns rather than separately from them.
What it moved. A store that converts the traffic the campaigns were already winning, a mailing list that feeds retargeting rather than sitting idle, and organic and paid working to the same calendar.
Want to talk about your own numbers?
Tell us what you're trying to move and we'll be straight about whether we can help.